A new website for Renaissance Fabrics
What they said:
I can’t even begin to say how happy I am to have found TheWebSmiths!
My e-commerce site has been based on WooCommerce for many years and it is not easy to find a company that does it, let alone does it *really* well. TheWebSmiths are are just that!
They helped me realize my vision by updating my site to improve efficiency, implement new features that I wanted, and lower my costs by removing redundant plugins.
I’m already planning for TheWebSmiths to help me redesign a second site for me and I’m certain it will be exactly what I want, efficient, and low-maintenance. I can’t recommend them highly enough!
Services included:
What they do:
Renaissance Fabrics of California specialise in high-quality historical fabrics, sewing supplies and exclusive textiles for historical costuming, reenactments and vintage-inspired projects. They offer a wide collection of silks, wools, linens, and cottons, including exclusive silk damasks and taffetas, to help creators produce authentic garments.
How I helped:
Renaissance Fabric’s old site was difficult to navigate and had some reliability issues, so I gave it a total overhaul.
Here’s what’s new:
- A fresh look: The new site is super clean and easy to browse on any device (phone, tablet, or desktop), whilst making sure to keep that classic branding everyone knows & loves.
- Better shopping experience: I’ve refined the product images & details, whilst navigation and search improvements make it simple to find what you’re looking for. The live stock display has been extended to include a new ‘back in stock’ notifier which not only benefits the customers but also helps with buying stock with a clear indication of what out of stock items are in demand.
- Social & Reviews: No more manually copying reviews! Google Reviews now pop up automatically, and I’ve added live Instagram and Facebook feeds right on the homepage.
- Trust & Payments: I added TrustIndex verification so customers feel safe and checkout is faster than ever with Apple Pay, Google Pay and credit cards alongside their existing PayPal option.
- Under the hood: I cleaned up the plugin list to make the site faster and set up auto-updates to keep things running smoothly. I also streamlined the SEO so products show up better in search results.
- Backend wins: For the team running the site, I added automated off server backups, better spam protection, a shipping label tool and a new analytics system to see where customers are coming from and to track their journeys through the site.
